SAG-AFTRA FAQ
Q: How does using AD-ID help with talent compensation?
A: Today's system of varied advertising identifiers and manual calculations risks accurate talent residual payments across media platforms. Using AD-ID enables more accurate tracking and accounting.
Q: How does the SAG-AFTRA requirement impact ad units specifically made for internet?
A: Video ads created specifically for the Internet which use union talent must be registered with AD-ID.
“Pursuant to Section 51.A.2.c, all Producers are required to utilize AD-ID and electronic reporting.”
Q: How does using AD-ID help with talent compensation?
A: Today's system of varied advertising identifiers and manual calculations risks accurate talent residual payments across media platforms. Using AD-ID enables more accurate tracking and accounting.
Q: Does the requirement apply to infomercials?
A: The SAG-AFTRA Commercials Contract does not apply to infomercials. They are not covered by the Collective Bargaining Agreement which was negotiated.
Q: As long as the prefix is registered with AD-ID, that is compliant with the SAG-AFTRA agreement, correct?
A: No, a code is not an AD-ID code unless it is created on the AD-ID system. Creating your own, even if the prefix is registered, is equivalent to not using one at all and violates the requirement.